Channel Marketing Manager (Reading, UK) at Synapse

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

The SMB Cybersecurity division at OpenText provides comprehensive security solutions for global companies and partners. In addition, we are a Microsoft Cloud Solution Provider that offers Microsoft products for resale through the Microsoft Cloud Partner Program (MCPP). We market to and through indirect (channel) partners in the small-to-medium business space.

As a Channel Marketing Manager at OpenText, you will play a leading role in developing, managing, and executing Microsoft marketing programs, events and campaigns across our partner ecosystem. You will be part of a Global Channel Marketing team, working for the Senior Director of Global Channel Marketing for the SMB Cybersecurity division. You will work closely with the EMEA sales team, product marketing including Microsoft specialists, creative, digital and web teams. You will be results-driven, focused on generating a healthy pipeline of qualified Microsoft opportunities, aligning with revenue goals and fostering growth within the partner community.

- As an integral part of the EMEA and Global Channel Marketing team, activate and execute an integrated Microsoft marketing plan.

- Plan and execute channel events, including industry conferences, regional partner roadshows, peer groups and Microsoft bootcamps. Travel will be required to some events.

- Build and execute virtual events, including webinars, partner updates and training.

- Manage joint marketing activities with select partners.

- Create and execute digital campaigns.

- Develop references and case studies with partners.

- Create and coordinate content for email communications and newsletters.

- Manage and keep up to date the Microsoft content in the Partner Portal.

- Manage claims in the Microsoft Partner Center for all eligible marketing activities.

- Regular meetings with sales to provide updates of the plan, activities and results.

- Deliver and report on KPIs.

- Experienced motivated marketing professional with can-do attitude.

- Minimum of five years of technology experience in channel or field marketing.

- Understanding of the Microsoft Partner Network and program preferred.

- Ability to work collaboratively in a team environment.

- Desire and aptitude to be a team player.

- Excellent written, verbal, and interpersonal skills.

- Ability to manage multiple objectives.

- Travel as required; approximately 25%.

- Project and time management skills – ability to manage multiple priorities.

- Experience and aptitude with common technology platforms (Salesforce, Marketo, Office 365, Wrike etc.)

- BA/BS degree or equivalent business experience preferred.

At OpenText, we are more than just a corporation; we are a global community where trust is foundational, the bar is raised, and outcomes are owned. Join us to revolutionize the way businesses operate with our innovative solutions and services. Apply now to make a significant impact on your career and the digital world!