Marketing Coordinator at Sidekick

At Sidekick, our mission is simple: help people recover faster from persistent injuries. Trusted by Olympic champions and everyday athletes, our products have been featured in Men's Health, Running Magazine, and more. With 94% of users reporting relief from chronic pain, we’re on a mission to become the go-to injury relief brand.

About The Role

As a Social Media & Partnerships Coordinator, your role is to enhance our brand's visibility through thoughtful social media management, partnerships, and managing social media interactions.

Requirements

What You'll Do

1. Social Media Content Management

• Develop and execute a monthly content calendar featuring 20+ engaging posts across organic social platforms.
• Collaborate with the team to create content that highlights: how to use our tools effectively, injury recovery tips and education, and showcasing our athlete partners.
• Stay ahead of trends by incorporating at least one trending format or concept into the content each month.
• Drive results by increasing social media engagement rates by 300% within the first three months.

2. Community Engagement

• Monitor and engage with our online community by responding to 100% of ad comments and direct messages on social media within 12 hours during business days.
• Foster positive relationships with our followers and customers by providing timely, thoughtful responses.

3. Content Creator Sourcing & Coordination

• Identify, vet, and onboard 5-10 content creators per quarter who align with Sidekick’s creative strategy.
• Provide clear guidelines and creative direction to creators, ensuring content meets brand standards.
• Manage content requests, ensuring timely delivery and a continuous pipeline of fresh content for organic and paid social campaigns.
• Track creator effectiveness and engagement, refining creator selection for future collaborations.

4. Partnerships & Collaborations

• Identify and onboard 3 charismatic, high-profile athletes within the first 90 days who:
• Are passionate about our products.
• Are camera-friendly and engaging.
• Research our customer base to find athletes who truly connect with our brand values.
• Build and nurture 10+ partnership opportunities with:
• Brands that align with our mission.
• Local run clubs and similar organizations.
• Track and report on the ROI of all partnerships to ensure they’re driving measurable growth.
• Secure media coverage by identifying and pitching Sidekick to online publications and blogs, targeting 3-5 media mentions per quarter.

5. Paid & Organic Social Performance Tracking

• Monitor social media KPIs (conversions, ROAS, engagement etc.) and create monthly performance reports for paid and organic media.
• Document key creative learnings from all creative tests, analyzing what made each ad perform or not.
• Identify trends from comment sections to improve ad copy, creatives, and messaging.

What You Bring

• 5+ years of experience in social media management or marketing roles.
• A strong understanding of social media trends, analytics, and performance metrics.
• Excellent communication and relationship-building skills.
• Proven ability to manage multiple tasks while maintaining high attention to detail.
• A results-oriented mindset, with a focus on delivering measurable impact in all aspects of the role.
• Passion for fitness, health, and helping others recover and thrive.

Benefits

• Competitive compensation
• Performance-based bonus pay
• Work-from-home options
• Dedicated, collaborative, and supportive colleagues
• Fast-paced, dynamic environment
• Access to learning & development – Opportunities to take courses and expand your skill set
• Career growth & ownership – Ample opportunities to take on new challenges and grow within the company

Salary: $1600 - $2000 USD/month + performance bonus