Regional Marketing Manager | AT-PAC Europe at Umdasch Group
Job Description
We are looking for a Marketing Manager for the Region Europe to support Marketing strategies and initiatives in the countries within that region. The key focus in this role is to jointly design and implement both strategic and operational activities that drive sales for the company and secure targeted communication, brand awareness and customer engagement.
Key responsibilities include:
- Develop and implement the regional marketing strategy aligned with business objectives.
- Establish strong local market entries, acting as a sparring partner to country teams.
- Lead the G2M rollout of new products in European markets with strong local adaptation.
- Develop product lifecycle campaigns to ensure continuous market relevance.
- Create region-specific content, sales collateral, and communications.
- Plan and execute events, trade shows, and customer activations across Europe.
- Drive digital marketing, social media, and lead generation.
- Ensure brand consistency across AT-PAC brand guidelines
- Develop and execute targeted market approaches working closely with sales teams.
- Source, manage, and coordinate third-party service providers (agencies, booth builders, content creators, etc.).
- Analyze campaign performance, gather market feedback, and provide recommendations for optimization.
- Support the development of internal marketing standards and processes to enhance efficiency.
- Coordinate regional market studies and research activities in collaboration with sales.
• university degree in Marketing, Communications or related fields
• min. 3 years experience in a similar role, preferably in a similar industry
• knowledge/experience regarding SEA (Google Ads, Social Media Ads)
• Familiarity with Adobe creative suite will be an advantage
• hands-on mentality, solution-oriented approach and ability to work in an international team
• proven presentation skills
• excellent written and spoken English skills, knowledge of other European languages will be an advantage
• travel requirements will vary between 20–30 % of working time
• remote work after onboarding phase up to a certain extend in agreement with the leader
As a customer-focused organisation, we understand that our greatest assets are our employees, which is why we are consistently looking for talented professionals who are keen to develop their career in this challenging industry. Come on board and be part of the AT-PAC family!
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