Local Demand Gen Specialist at AirGarage

About AirGarage

AirGarage is repurposing the 30% of real estate in the average American city currently dedicated to parking.

We are building a future where real estate is digitized and can be transitioned from one use to another seamlessly on-demand, moving every piece of urban real estate toward its highest and best use.

We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types.

As a full-stack parking operator, we automate the operation of parking lots and parking garages. We handle everything from advertising to collecting payments from drivers and enforcing against illegal parking. We already operate 300+ parking lots and parking garages across 38 US states and we are growing quickly.

We are backed by top tier investors including Andreessen Horowitz, Floodgate, Founders Fund, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.

Want to learn more about AirGarage and the problem we're tackling?

Check out these podcasts:
https://www.youtube.com/watch?v=AU0NkDK51E4
https://youtu.be/_8aM6NQHYiE?si=p5WIujBWUA1sG-b7

THE ROLE 🚀

As our first Local Demand Gen Specialist, you’ll own executing and experimenting with strategies to increase demand at our parking facilities.

In addition to managing channels like local Google Ads, Craigslist, and SpotHero, you will explore new channels like email outreach to local businesses and direct mail. Your work will meaningfully grow business for AirGarage and our partners while helping drivers save time and money on parking.

The ideal candidate is both analytical and creative, with a deep understanding of digital marketing. We’re looking for someone who thrives in a fast-paced, startup environment without a pre-defined set of directions and is excited about iterating quickly to unlock growth.

WHO YOU ARE 👇

• You have local demand generation experience. You’ve ran targeted, local marketing campaigns to small businesses.

• You’re data obsessed. You measure what matters, analyze campaign performance, and optimize relentlessly. You don’t just launch campaigns—you refine and scale them based on results.

• You’re a relentless experimenter. You have a bias for action, constantly testing new channels, messages, and tactics. You’re comfortable with ambiguity and can move quickly to find what works.

• You’re a full-stack marketer. You can write compelling ad copy, optimize landing pages, analyze keyword trends, and build campaigns.

• You’re a strong communicator. Whether it’s writing ad copy, an email newsletter, or pitching real estate owners at a conference, you can craft a persuasive and effective message.

WHAT YOU WILL DO 🏗️

• Generate demand from local businesses that need parking to locations in our network of parking lots and garages.

• Own and manage local ad campaigns and listings targeting drivers looking for parking.

• Collaborate with the founders and leadership team to design and run experiments and ensure marketing efforts translate into business impact.

• Drive SEO strategy and execution, ensuring we rank for high-intent searches related to finding parking.

• Develop landing pages, email sequences, and paid social campaigns to nurture and convert leads.

WHAT YOU NEED 🎓

• 3+ years of experience in demand generation or digital advertising. Experience at a startup marketing to local businesses is strongly preferred.

• Proven expertise in running and optimizing email campaigns

• Expertise running local Google Ads (including keyword strategy, bid management, and landing page conversion).

• Experience with SEO strategy and execution, including content strategy, backlinking, and keyword research.

• A track record of experimentation, with the ability to measure results and iterate quickly.

• Strong copywriting and messaging skills for ads, emails, and landing pages.

• Comfortable working autonomously and taking ownership of growth initiatives without a predefined playbook.

This role is an opportunity to define and scale our marketing efforts in a high-growth startup. If you’re excited to build a marketing engine that directly impacts revenue, we’d love to hear from you.

THE UPSIDE 📈

• 📈 Equity: Have a stake in the business that you’re helping to build and grow.

• 🌴 Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America.

• 🏥 Health insurance: We offer health insurance and currently cover 85% of the cost of medical plans for the primary employee and 50% of the cost of plans for dependents.

• 💻 Home office setup: Get a laptop + additional equipment needed to set you up for success.

• ⛺ Time to recharge: We have an unlimited PTO policy with a minimum requirement of 10 days per year.

• 🤑 401k: Make financial planning right for you with a 401k retirement savings program.

• ✈️ Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, and Austin.

• 📚 BookGarage: Our team loves to learn and grow together so join us for our optional recurring book club.

• 🪴Room to grow:  Our team will be orders of magnitude larger within a few years, as a part of our foundational team you'll have opportunities to grow with us.

• 🏙️ Transform our cities: The opportunity to change the way that the world thinks about real estate use in our cities.

• 👐 Work with a diverse team: At AirGarage, we've always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities.

We understand that there's no such thing as a 'perfect' candidate. We're looking for someone passionate, with grit and determination, who is excited to face the challenges of a rapidly growing startup. AirGarage is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don't 100% match the candidate description.

AirGarage is an Equal Opportunity Employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.  Candidates and employees are always evaluated based on merit, qualifications, and performance.  We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, martial status, mental or physical disability, or any other legally protected status.