Supervisor, Marketing Operations Brazil-Sao Paulo at Cardinal Health

What Product and Solutions Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service, market strategy and  life cycle management including customer identification, market research, product and service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

• Executes marketing strategies to differentiate Cardinal Health’s products, increase growth revenue, market share, and customer awareness.

• Implement and launch strategies and initiatives

• Develops marketing content and campaigns for a variety of channels.

• Coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers and KOLs, and marketing campaign perfomance.

Responsibilities

• In conjunction with the Director and stakeholders, develops goals and key performance indicators for marketing campaigns for each product and/or service. Executes and monitors engagement metrics, return on investment, and other metrics.

• Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.

• Liaise with related Product Management and Development teams to design launch new products targeting optimal market positioning, marketing mix, promotions, etc.

• Manages Sales enablement trainings to ensure teams have all necessary information for efficient and optimal commercialization of the product.

• Performs straightforward analyses of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance.

• Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders. Summarizes and clearly communicates key performance indicators and provides insight on high or low performance.

• In conjunction with Director, manages relationships with manufacturers that market their products through Cardinal Health. Meets with supplier teams to understand needs, gathers necessary marketing content, and reports on performance of marketing campaigns.

• Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services. Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives. Manages relationships with vendors that provide market research and creative content.

• Communicates with Cardinal Health vendors regarding their marketing needs and challenges.

• Acquires collateral and material from vendors for Cardinal Health use and distribution.

• Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments.

• Understands market segments and makes context-driven recommendations to marketing and product development strategy.

• Executes general contract management and administrative duties and general support for senior staff members as needed.

• Develops collateral and material from manufacturer provided source material for Cardinal Health use and distribution.

• Implements developed strategies and tactics for both manufacturers and Cardinal Health.

Qualifications

• 4-8 years of experience in Brazil's healthcare industry
• Bachelor's degree in Life Sciences is highly preferred (clinical, physiotherapy, nutrition, nursing, etc.)
• English: Advance (speak, read, write)
• Medical device experience. Understanding of compression, electrodes and/or wound therapies preferred.
• Progressive marketing experience (product launch, strategy ideation, others)
• Excellent analytical skills
• Team player, hands on approach, strong leadership and project coordination, energetic and positive disposition
• Solid leadership skills

What is expected of you and others at this level

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects

• Works on complex projects of large scope

• Develops technical solutions to a wide range of difficult problems

• Solutions are innovative and consistent with organization objectives

• Work reviewed for purpose of meeting objectives

• May act as a mentor to less experienced colleagues

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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