Digital Marketing Manager at Impact Style Photography

Impact Style Photography is a dynamic and innovative photography brand specializing in high-end editorial, lifestyle, branding, and portrait photography. We believe in storytelling through powerful visuals and delivering a premium, client-focused experience. As we expand our online presence and creative reach, we’re seeking a skilled and creative Digital Marketing Manager to take our marketing strategy to the next level.

Position Summary:

The Digital Marketing Manager is responsible for developing, executing, and optimizing all digital marketing initiatives to drive brand awareness, client engagement, and business growth. This role requires a blend of strategic thinking, creative vision, and hands-on execution across digital platforms.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business goals

• Manage and grow the brand’s presence on Instagram, Facebook, Pinterest, TikTok, and other relevant platforms

• Plan and run targeted paid advertising campaigns (Google Ads, Meta Ads, etc.)

• Maintain and update the website, ensuring SEO best practices and a strong user experience

• Coordinate email marketing campaigns, newsletters, and client nurture sequences

• Analyze campaign performance and provide monthly reports on KPIs (traffic, engagement, conversions)

• Collaborate with the photography and creative teams to repurpose content for digital channels

• Monitor industry trends and competitor activity to inform strategy

• Engage with the online community, respond to inquiries, and strengthen client relationships

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• • 3+ years of experience in digital marketing, preferably in creative or service-based industries
• • Proven success managing social media platforms and digital ad campaigns
• • Strong knowledge of SEO, email marketing tools (e.g., Mailchimp, ConvertKit), and Google Analytics
• • Experience with web platforms (e.g., Squarespace, WordPress, or Shopify)
• • Excellent communication, storytelling, and copywriting skills
• • Detail-oriented, organized, and able to manage multiple projects independently
• • Passion for visual storytelling and the creative industry

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Family Leave (Maternity, Paternity)
• Training & Development
• Wellness Resources