Consumer Insights Manager at trivago

When travelers are searching for a hotel, we want the obvious choice to be trivago! By comparing prices from major booking sites, we're making it easy for people to find hotels they want at a price they’ll love. In the lively city of Düsseldorf, we seize opportunities to learn everyday, innovate, and make an enduring mark on the travel industry. A career at trivago is a journey designed for people who crave continuous development and want to thrive in a high-performing team. Here you will find those who aren't afraid of change but rather embrace it, turning every challenge into a pathway for growth. Join trivago, work with a great team, and grow with us!

Join us in making a difference

Are you passionate about understanding consumer behavior and transforming insights into strategic impact? We’re looking for a Consumer Insights Manager to join our team and bring the voice of the traveler into marketing at trivago. 

In this role, you'll manage key research initiatives that shape our marketing strategy, guide brand development, and uncover growth opportunities through a deep understanding of traveler motivations and market dynamics. You’ll collaborate cross-functionally with marketing teams as well as business developers and data analysts, and lead relationships with research partners to drive insight excellence and brand growth across trivago. Sound like a role you could thrive in? Apply today!

How you’ll make an impact:

• Lead research projects end-to-end, ensuring they’re aligned with brand and business strategy and executed on high-quality standards
• Translate research into clear, actionable insights that inform strategic decisions across brand, marketing, and product
• Collaborate closely with cross-functional stakeholders to define research objectives and integrate findings into campaigns and brand strategy
• Guide the design and execution of both quantitative and qualitative studies, and proactively recommend the best methodologies
• Manage agency relationships and act as the quality gatekeeper for research that is conducted
• Contribute to building a shared learning culture by maintaining and sharing key insights and historical learnings

What you'll need to thrive:

• 4+ years of experience in consumer and/or market research, ideally in a brand, media, or digital environment
• Solid understanding of research methodologies and the ability to select the right approach to answer business questions
• Experience managing external research agencies and internal stakeholders
• Solid analytical thinking paired with strategic perspective
• Excellent communication and data storytelling skills
• Confidence working independently and prioritizing projects based on business impact
• A growth mindset, collaborative spirit, and natural curiosity about consumer behavior
• Strong proficiency in PowerPoint and Excel

What you can look forward to:

As you grow, so do we.

This is why at trivago, we prioritize your development, offer personalized coaching through Nilo, and provide workshops, educational meetups, conferences, free online learning courses, and access to a fully-equipped campus library.

Moving to join us?

No problem. You can count on the visa support from our talent support team, a relocation package, interest-free newcomer loan, free language classes, regular team and company-wide events to build experiences together.

Life happens.

We offer self-determined vacation (with a minimum of 25 vacation days), flexible working hours, 2 WFH days weekly, the chance to work remotely for 20 days abroad, free access to the Heynanny platform for personalized nanny assistance, and an on-campus kids room.

Enjoy your office days.

Use your daily canteen budget to share lunch with colleagues in our canteen, help yourself to complimentary snacks and drinks in our kitchens, choose from a variety of fitness options with our on-site gym, sports classes, and Urban Sports Club membership, and enjoy the comfort of ergonomic desks and focused work areas.