US Marketing Sr. Manager / Director at Distalmotion SA

Join Us in Empowering Access to Robotic Surgery

At Distalmotion, we believe patients deserve best-in-class minimally invasive care. Our mission is to empower access to the benefits of robotic surgery. The DEXTER® Robotic Surgery System uniquely simplifies operations so more surgeons, in more ORs, can provide the benefits of robotics to more patients.

Whether in hospital outpatient departments (HOPDs), ambulatory surgical centers (ASCs), or traditional operating rooms, we are enabling more healthcare providers to deliver high-quality care by offering surgeons the choice to provide the best treatments to their patients.

We are a global MedTech company driven by Excellence, Thinking Big, a Can-Do mindset, Care, and Trust. These values guide our work as we develop solutions that remove barriers to robotic surgery access.

If you’re passionate about improving healthcare and want to be part of a highly innovative and exciting journey, join us in bringing novel solutions to market and expanding access to robotic surgery.

About US Marketing Sr. Manager / Director (East Coast):

The US Marketing Sr. Manager / Director will create and execute downstream marketing plans to drive awareness, accelerate adoption, and grow procedural utilization of the DEXTER® Robotic Surgery System in the US. This includes identifying a need for, creating, and executing on-brand multi-channel regional assetsand programs as part of a comprehensive marketing plan. The US Marketing Sr. Manager / Director will also build and maintain regional key customer relationships, execute new product and clinical indication launches, and create and executing US conference strategy.

The US Field Marketing and US Marketing teams report to the US Marketing Sr. Manager / Director.

The US Marketing Sr. Manager / Director is a close partner with US Sales and Global Marketing teams to ensure strategic alignment and facilitate a feedback loop between customers, sales, and corporate.

The ideal candidate thrives in a dynamic atmosphere and loves to identify creative ways to communicate the right message with customers to overachieve sales goals. They also possess strong communication skills and a “better together” attitude for collaborating with field- and corporate-based teams.

Key responsibilities:

Customer Activation

• Developing multi-stakeholder, multi-channel awareness and nurturing plans to generate, qualify, and convert leads to sales.
• Executing new product and clinical indication launches, including measuring key launch success metrics.
• Creating and executing regional conference strategy to achieve expected return on investment.
• Leading the Field Marketing team to create and execute regional marketing strategies to drive interest, adoption, and utilization of DEXTER in key territories.

Content Creation

• Creating (including localizing Global Marketing assets) promotional collateral (e.g., sales aids, testimonials, brochures, stakeholder presentations, sales talk-tracks & objection handling) and sales training materials.
• Developing and executing US digital marketing content.

Collaborative Engagement

• Delivering field sales training on value proposition and features & benefits messaging, use of promotional assets, and competitive intelligence.
• Proactively communicating and sharing marketing initiatives and tools with the US Sales team.
• Ensuring regional marketing initiatives are aligned with US sales objectives, corporate brand standards and messaging, and is compliant with the AdvaMed Code of Ethics.
• Creating two-way feedback loop between the field (sales and customers) and corporate teams, including sharing insights cross-functionally among sales, education, and product teams, and educating corporate teams on US customer and market needs.
• Working cross-functionally with Education, Medical Affairs, and Clinical Affairs teams to identify US customer needs and provide recommendations for training, professional education, and evidence.

Reporting & Analysis

• Setting, measuring, and achieving US Marketing key performance indicators (KPIs).
• Managing all US Marketing initiatives on time and within budget.

Required abilities:

• Bachelor’s degree required, preferably in marketing, business, or life sciences. MBA desired.
• Minimum 5-7 years of experience in medical device, MedTech, or pharmaceutical Marketing. At least 3 of those years must be in industry.
• Minimum of two years in a supervisory capacity (people and / or project teams).
• Ability to simplify complex inputs into a compelling promotional story that influences buying habits.
• Proven track record to collaborate with corporate teams and to develop strong sales partnerships to drive product/procedure adoption.
• Ability to establish and maintain active and collaborative relationships with sales personnel.
• Experience managing partnerships with external agencies to develop and produce on-brand content.
• Able to prioritize and pivot focus to meet evolving sales and customer needs while executing on marketing objectives.
• Product launch and / or market growth experience.
• Superior verbal/written communication, teamwork, and interpersonal skills.
• Familiarity with salesforce.com and marketing automation tools.
• Knowledge of healthcare regulations, compliance, and medical device promotional standards (e.g., AdvaMed Code).
• Ability to travel 20-40% of the time.

Benefits:

• Opportunity to work in a fast-growing company active in one of the most promising fields of healthcare.
• A dynamic atmosphere with a team-focus and internationally-minded corporate environment.
• Comprehensive medical, dental and vision benefits.
• Participation in a 401(k) plan.
• Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth.

Distalmotion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Distalmotion is a medical device company founded and based in Lausanne, Switzerland. It was founded in 2012, as a spin-off from the Robotics Lab of the Swiss Federal Institute of Technology in Lausanne (EPFL).Our objective is to remove the complexity out of robotic surgery in order to fast track its widespread adoption in minimally invasive care. To do so, we want to continue disrupting minimal invasive surgery - but we will only succeed with the right people on our team. Join our team to address critical healthcare needs and improve patients’ lives !

For further information visit: dexter.surgery and follow us on LinkedIn/Twitter: @Distalmotion.