Ad Operations Specialist at Babylist

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

Babylist is seeking an Ad Operations Specialist to manage direct media campaigns across a suite of advertising products, and oversee the CRM system. You are excited about rolling up your sleeves to directly manage campaigns and dig into the data behind them. Ultimate success in this role is running high-performing campaigns, efficiently managing tasks, and pulling accurate and detailed reporting. You will collaborate primarily with the Partnerships Team, while working cross-functionally with Design, Growth Marketing, Content/Editorial, and Finance/Accounting. This role will report to the Head of Revenue Operations.

Who You Are

• 3–5 years of hands-on experience in ad operations and inventory management within a ad tech industry, ideally with proof of your impact to growing or maintaining revenue 
• You’ve managed inventory with a wide range of ad products, including social media, email,content, video, etc
• You have expertise in Boostr, which is required for this role
• You bring strong analytical skills and hands-on experience with analytics and ad ops tools, along with familiarity in NetSuite, Google Analytics, Microsoft Excel, Sigma, Looker, and Indicative
• You're comfortable with pulling and consolidating reporting from multiple data sources
• You efficiently manage tasks with a focus on clear communication to stakeholders on timing and potential solutions
• You’re comfortable working in an agile environment while we work to grow Partnerships revenue
• You’re passionate about putting parents first and hungry to better serve them and their families in this new life stage

How You Will Make An Impact

• Take ownership of monthly campaign reporting and benchmark updates, providing accurate insights that help Babylist teams understand inventory performance across categories and partners
• This person will ensure that Babylist digital media campaigns are served accurately and efficiently across multiple ad products
• Own the relationship with, and operation of, Boostr as a CRM and BI tool, including servicing internal support tickets and inventory management.
• Maintain thorough documentation of ad operations processes and clearly communicate expectations cross-functionally
• Be a source for the Partnership’s teams' data pulling and reporting needs related to partner facing reporting
• Serve as the Ad Operations partner for Accounting, providing monthly reporting for revenue recognition and month end close

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $86,360.00- $114,540.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

 

Important Notices

Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.

Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.

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