We are seeking a data-driven, strategic, and hands-on Vice President of Marketing to lead our demand generation engine and drive FinQuery’s next phase of growth. This role owns the MQL pipeline and leads all facets of our marketing function—including digital,
product marketing, content, events, and brand.
You’ll report to the CEO and partner closely with Sales, Product, and Customer Success to align go-to-market strategy, messaging, and pipeline acceleration efforts. The ideal candidate is a player-coach with a proven track record in scaling B2B SaaS marketing teams and generating measurable pipeline and revenue impact.
What you will be doing:
Lead Demand Generation & Pipeline GrowthOwn and scale the MQL engine to meet aggressive growth targets, with a focus on SQL conversion and revenue generationDevelop a quarterly marketing roadmap tied to pipeline goals—including acquisition, adoption, cross-sell, and upsell initiativesManage and optimize paid digital channels (e.g., LinkedIn, Google Ads, ABM platforms) to drive cost-efficient, scalable pipelineDrive Data-Driven Marketing ExecutionBuild and maintain a robust marketing analytics framework across all channels—ensuring clear attribution from MQL to closed-wonPartner with Analytics and RevOps teams to continuously refine reporting, campaign performance metrics, and ROILead structured A/B and multivariate testing programs to improve funnel conversion and campaign performanceScale a High-Performing Marketing TeamHire, mentor, and lead a high-impact team across key functions: demand gen, content, product marketing, design, and eventsRoll up your sleeves to coach team members on campaign execution, analysis, and optimizationDrive a culture of continuous improvement and high accountability with clear performance goals and learning cyclesAlign Cross-Functionally Across the BusinessPartner with Sales and Product to tightly align on ICP, messaging, prioritization, and go-to-market strategyCreate strong feedback loops to ensure marketing is directly informed by customer insights and frontline interactionsSupport sales enablement through targeted content, collateral, and campaign developmentOwn Marketing Ops, Tech Stack & BudgetLead the marketing budgeting and resourcing process, ensuring alignment with company goalsContinuously evaluate and optimize the marketing tech stack (HubSpot, Salesforce, attribution platforms, etc.)Ensure seamless integration between marketing, sales, and customer success systemsWhat experience and skills we need you to have:
12–15+ years of experience in B2B SaaS marketing, with 3+ years in a leadership role owning pipeline generationProven success scaling MQL and SQL programs in a high-growth, metrics-driven environmentDeep fluency in marketing analytics, attribution, and ROI measurement across paid, organic, and lifecycle channelsExperience owning and managing modern marketing platforms (e.g., HubSpot, Salesforce, GA4, Marketo, Pardot, etc.)Hands-on and resourceful—comfortable operating in both strategic and executional modesStrong track record of cross-functional collaboration with Sales, Product, and CSExcellent communicator with executive presence and the ability to present results and insights to leadership and the boardExperience in a growth-stage SaaS business preferredBachelor's degree required; MBA or related advanced degree is a plusBenefits:
Flexible PTO (including 11 holidays and your birthday off) 401(k) plan with employer matching Great health benefits with multiple plan option Option to choose between in office, fully remote, or a hybrid work environment for all employeesSabbatical program (4 weeks after 5 years of service)Casual dress environment (when in office)Catered lunches every Tuesday and ThursdaySigning stipend for a work-from-home setupFree gym membership at our officeAnnual employee development program stipend of $2,000 for each employee Parental Leave BenefitsFertility/Adoption Assistance Annual tutoring stipend for your childrenMentorship program available immediately Regular team outingsAdvancement opportunities based on results, not politicsCulture that emphasizes inclusiveness driven by our REDI CommitteeAbout Us
FinQuery is revolutionizing accounting automation and contract management. As the only provider offering a single platform for complete visibility into lease and vendor contracts, we empower organizations with unprecedented control over their top spending categories. Our award-winning AI-driven software helps over 8,000 organizations worldwide minimize risk, boost efficiency, and reduce costs. Join us as we redefine how businesses manage their finances.
FinQuery is an equal opportunity employer to all persons, free from restrictions and prejudice based upon race, color, creed, religion, sex, domestic relationship status, parental status, family status, sexual orientation, national origin, gender identity, age, and disability status. FinQuery maintains a drug-free workplace.
