Campaign & Performance Manager (Based in Malaysia at Welovesupermom Pte Ltd

Campaign Manager

·       Overall responsible in meeting KPIs for campaigns assigned.

·       Strategize and create multi-channel marketing plans to deliver lead generation campaigns for various client accounts. Channels include farming and email/Whatsapp marketing to existing bases, paid advertising, community marketing, events and partnerships, telesales, offline promoters, etc.

·       Brief, project manage, and oversee the quality of work across all channels – CRM, UGC, Partnership & Customer Service.

·       Forecast budget/CPL and timelines for campaigns.

·       Ensure accurate source attribution and performance measurement.

·       Monitor KPIs (CPA, ROAS, CTR, LTV, etc.) and report insights and recommendations to stakeholders.

·       Build long-term strategies for user acquisition while managing short-term fulfilment.

·       Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities. 

·       Collaborate closely with Sales team in ensuring optimal client management.

·       Responsible for liaising with finance for timely billing of clients.

Performance Marketing (Paid Ads) 

·       Directly Manage paid media campaigns across platforms like Meta, Google, TikTok, XHS, Wechat and others. 

·       Plan and execute full-funnel strategies to drive traffic, lead generation, and customer acquisition. 

·       Optimize ad performance through A/B testing, targeting, bidding, and creative iteration.

·       Responsible for creative copy writing to drive high conversions at targeted CPL.

Creative Content, SEO & Organic Growth

·       Own and lead the SEO strategy, covering technical, on-page, and content-driven optimization for industry assigned.

·       Conduct keyword research and competitive analysis to support scalable content planning & ensure all digital content aligns with SEO best practices to boost long-term search visibility.

·       Use analytics tools (e.g., Google Analytics, Search Console, SEMrush) to monitor performance and generate insights.

·       Beyond website, drive the ideation and development of compelling content for social media, email, paid media, and integrated campaigns for the industry assigned.

·       Ensure content quality, brand consistency, and alignment with messaging and tone of voice.

Requirements

• Minimum 4 years’ experience in user acquisition marketing, either with B2C brands or with agencies
• Proven experience in managing successful B2C demand generation programmes
• Prior experience with beauty treatment industry and/or mom&baby FMCG is a big plus
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Proven track record in driving BoFu conversions and achieving ambitious revenue targets 
• Proficient with Meta and Tiktok, other platforms are a plus 
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English