President - Business Unit at Cordance

Cordance is a software company that acquires and accelerates the growth of vertically-focused, B2B SaaS companies by investing in their products, processes, and people – for the long-term. Our community of experienced operators and subject-matter experts provide go-to-market leadership, operational excellence, and financial rigor to help acquired companies realize their full potential. 

Position Overview 

The Business Unit (BU) President at Cordance is the strategic and operational leader of their business unit, serving as both its product and market authority and its executive anchor. As the P&L owner, the President is accountable for setting strategy, driving disciplined growth, and ensuring scalable and efficient operations. This role requires a leader with deep industry expertise, sharp understanding of customer needs, and the ability to balance long-term vision with hands-on execution. 

The President will define and execute the go-to-market strategy, shape the product roadmap, establish the annual operating plan, and oversee resources and budgets to deliver sustainable business performance. They will champion customer experience, guide product strategy and engineering execution, and embed best practices in sales, pricing, packaging, customer success, and operational excellence. 

As the primary external face of the BU to customers, strategic partners, and the broader industry, the President will engage deeply with stakeholders while mentoring internal teams, fostering a culture of accountability and innovation, and building high-performance organizations aligned with Cordance’s long-term objectives. 

Key Responsibilities 

Strategic Leadership & Market Expertise 

• Serve as the primary product and market expert for the BU, with deep knowledge of customer needs, industry trends, and competitive dynamics.
• Define and own the BU’s vision, objectives, and long-term growth strategy, aligning with Cordance’s portfolio priorities.
• Develop and execute the annual operating plan and multi-year investment model, ensuring financial rigor and sustainable results.
• Own full P&L responsibility, balancing growth initiatives with disciplined cost management. 

Go-to-Market (GTM) & Product Strategy 

• Lead BU go-to-market strategy, including demand generation, sales execution, and revenue expansion.
• Shape the product roadmap in alignment with market opportunities, customer feedback, and Cordance’s strategic framework.
• Partner with Cordance operations to embed best practices in pricing, packaging, customer success, and GTM execution.
• Act as the external face of the BU and Cordance to customers, partners, and industry stakeholders. 

Integration & Operational Execution 

• Take ownership of integration strategies for newly acquired businesses, including:
• Systems integration (data, platforms, shared services)
• GTM integration (messaging, demand gen, sales alignment)
• People integration (onboarding, organizational readiness, culture alignment)
• Ensure milestones are met, risks are managed, and value creation targets are achieved during and after integration.
• Drive operational excellence across engineering, product delivery, and customer-facing teams. 

Team & People Leadership 

• Build, lead, and mentor high-performing teams that embody accountability, innovation, and collaboration.
• Foster a culture of growth, customer obsession, and operational discipline within the BU.
• Develop leadership talent and ensure organizational structures scale with business growth.
• Serve as the primary external and internal leader for the BU, representing Cordance with employees, customers, partners, and within the broader industry ecosystem. 

Required Qualifications 

• Proven experience as a President, General Manager, or senior P&L leader in a SaaS or B2B software environment.
• Deep expertise in go-to-market strategy, product strategy, and customer success within a vertical SaaS or B2B context.
• Strong track record of driving disciplined growth, scaling operations, and managing multi-million-dollar P&Ls.
• Demonstrated ability to lead post-acquisition integrations, including systems, people, and GTM alignment.
• Exceptional leadership skills with a focus on building teams, mentoring talent, and fostering accountability.
• Strong financial and operational acumen, with the ability to balance long-term strategic vision and short-term execution.
• Excellent communication, relationship-building, and stakeholder management skills.