Email Marketing Specialist - Italy at SmartBuyGlasses

SmartBuyGlasses is seeking an Email Marketing Specialist to drive growth through effective email campaigns. This role involves building automated flows, managing campaigns across multiple channels, and tracking performance metrics. The specialist will be responsible for executing the email calendar, analyzing results, and improving database health.

Requirements

• 2–4 years of experience in email marketing, CRM, or direct response
• Experience with Klaviyo or similar email platforms (flows, segments, templates, reporting)
• Strong skills in campaign planning, execution, and performance optimisation
• Data-focused mindset with confidence using Excel or Google Sheets to track and analyse results
• Good working knowledge of customer segmentation and targeting logic
• Ability to manage multiple projects and tight deadlines
• Solid written English and good communication
• Creative thinker who also loves structure and testing
• Comfort owning projects, tracking KPIs, and learning fast
• Experience with ecommerce and multi-market B2C brands

Benefits

• Competitive salary
• Performance bonuses
• Flexible working hours
• Personal and professional development support
• Learning & training budgets
• A multicultural team