Growth Marketing Executive at Laka

👋🏻 Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Take a closer look at exactly what this means and how it works here.

What have we been up to since then...?

In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:

🚀 Raised $10.4 million at series B!

🚀 Grown the team to over 60 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working

🚀 Launched Laka in a total of 9 countries, essentially helping more people in more places!

🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering

🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 7 years in a row - go us! 🥳)

🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like

🚀 We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!

Help us continue to change an outdated industry...

We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

About the role

We are looking for a Growth Marketing Executive to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You'll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we'd love to hear from you!

📣 It would be an amazing added bonus if you speak in addition to English, French, German or Dutch!

• Lifecycle Marketing
• Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage.
• Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities
• Be accountable for our essential transactional customer communications
• Personalise messaging based on customer segmentation
• Website Management
• Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
• Automation and Workflow Development
• Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
• Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.

🚀 Could this be you?

• Requirements
• 4+ years experience in high-growth D2C company
• Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a must.
• Experience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage
• What success looks like
• Measurable improvement in the performance of our CRM campaigns and Website metrics
• Quality of the customer experience as delivered through the website and our emails is significantly improved
• Collaborating with other teams
• Work with the Market Leads to develop customer segments, positioning and messaging
• Work with the Market Leads and Product Manager to deliver CRM campaigns

And just so you know, Insurance experience isn’t required (for most roles). We’ll teach you anything you need to know and upskill you if needed. But… before you apply, please make sure that you have permission to work in the UK, NL or France as we’re unable to provide visa sponsorship for any of our current roles.