Principal Product Manager, Growth & Subscriptions at PlayOn! Sports
Job Description
PlayOn is looking for a highly curious, result-driven Principal Product Manager, Growth & Subscriptions to lead strategic subscription pricing & packaging initiatives and drive data-driven growth for the NFHS network, the largest subscription streaming service for high school sports in the country. This role requires deep expertise in B2C subscription monetization and growth.
Reporting to our Senior Director of Product Management, you'll serve as the strategic leader for our pricing, packaging, and growth optimization efforts—translating sophisticated financial modeling and growth experimentation into experiences that drive sustainable revenue growth and customer lifetime value.
The Outcomes You’ll Deliver
-Measurable ARPU & LTV Growth — Deliver significant increases in Average Revenue per User and Customer Lifetime Value through strategic pricing & packaging optimization and conversion/retention experimentation.
-Pricing & Packaging Leadership — Own end-to-end pricing strategy and packaging architecture, partnering extensively with other product leaders and finance to build revenue models, conduct price elasticity analyses, and execute pricing changes.
-Increased Experimentation Velocity – Accelerate testing cadence by partnering with growth engineers and leveraging platforms like VWO to increase experiment throughput and speed-to-insights.
In This Role You Can Expect ToCompany Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
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