Marketing Strategy Lead HCP & Community Outreach (Clinical Research) Marketing at Alcanza Clinical Research

Key Responsibilities

• Collaborate with sites and patient liaisons to identify, research, and prioritize healthcare providers, specialty clinics, and referral networks aligned with active and upcoming clinical trials.
• Conduct ongoing outreach to physicians, NPs/PAs, office managers, and medical staff to introduce research opportunities.
• Maintain a regular cadence of follow‑up with HCPs to keep them informed, engaged, and supported.

• Partner with site teams and central recruitment to understand study protocols, inclusion/exclusion criteria, and ideal patient profiles to determine which HCP relationships to leverage.
• Translate study information into clear, compliant HCP‑facing materials (referral guides, visit overviews, eligibility summaries).
• Provide sites and patient liaisons with standard Alcanza and site materials to initiate HCP touchpoints.
• Collaborate with TCPs to request training/compliance support and ensure HCP referrals receive adequate follow‑up.
• Monitor referral quality and quantity to support site recruitment goals.

• Build relationships with local/regional organizations, health systems, and community clinics serving relevant populations.
• Identify and cultivate partnerships with community organizations, nonprofits, senior centers, cultural groups, advocacy groups, churches, and public health programs.
• Support site and patient liaisons in educating community partners about available clinical studies and their benefits.
• Maintain ongoing relationships through regular communication, check‑ins, and collaborative activities.
• Represent the company as a trusted resource and liaison within the community.

• Plan and coordinate community events, health fairs, informational sessions, and local gatherings to promote clinical research awareness.
• Assist with site‑led event initiatives as needed.
• Ensure event materials and messaging are compliant, appropriate, and available.
• Track attendance, leads, and follow‑up needs from each event.

• Track outreach efforts, follow‑up cycles, referral activity, and lead quality.
• Provide weekly email updates on trends, barriers, and opportunities for improving engagement.
• Schedule and lead monthly presentations with sites and patient liaisons to review studies, referral workflows, and referral tracking.
• Work cross‑functionally with recruitment and clinical operations to align messaging, collateral, and outreach campaigns.
• Maintain a database of community partners, event calendars, contacts, and outreach activity.
• Gather insights on community needs, barriers to participation, and opportunities to increase trust and engagement.
• Monitor performance metrics and recommend improvements to community strategies.
• Ensure all interactions comply with HIPAA, FDA, and GCP guidelines.

• Maintain trackers of provider lists, touchpoints, visit reports, and outreach schedules.
• Prepare regular reports for leadership summarizing performance against KPIs (provider outreach volume, meetings scheduled, referrals received, impact on enrollment).
• Collect and consolidate event recaps, KPI summaries, and reach metrics for leadership.
• Assist in building workflows that improve provider engagement and recruitment efficiency.
• Ensure all outreach activities comply with HIPAA, GCP, and company policies.
• Facilitate meetings with internal stakeholders and external partners to communicate progress, nurture relationships, and address issues.
• Perform all other duties as assigned

Benefits

• Full-time employees regularly scheduled to work at least 30 hours per week are benefits-eligible, with coverage starting on the first day of the month following date of hire.
• Medical, dental, vision, life insurance, short and long-term disability insurance, health savings accounts, supplemental insurances, and a 401k plan with a safe harbor match are offered.