Senior App Growth Marketing Manager at Mixbook

📋 Description

• Own and scale mobile app growth strategy end-to-end.
• Lead app acquisition via Apple Search Ads, Google App Campaigns, and paid social.
• Drive ASO and storefront optimization to boost discovery and conversions.
• Collaborate with Product Marketing, Creative, and Data to run experiments.
• Own app funnel analysis and KPI reporting with data-driven insights.
• Remote role with quarterly travel to SF Bay Area; West Coast hours.

🎯 Requirements

• 7+ years in growth/marketing with app ownership.
• Experience with Apple Search Ads and Google App Campaigns; CPI/CPA/LTV/CVR.
• Mobile attribution: AppsFlyer, SKAN.
• Hands-on ASO: keyword strategy and store optimization.
• Ownership of App Store Pages, CPPs, and In-App Events.
• Strong analytics, data-driven decisions, cross-functional collaboration.

🎁 Benefits

• Remote role with quarterly travel to SF Bay Area.
• West Coast working hours.