Brand Strategist at Booksy

As a Brand Strategist reporting to the Brand & Campaigns Lead in our Creative & Community Global Marketing team, your purpose will be to help architect our brand narrative and the "Core Brief Builder" for our global campaigns. This isn't a passive role - you will be the bridge between real-world human stories and high-impact creative execution, ensuring the Booksy brand resonates everywhere it shows up. You are someone who is as comfortable finding human truths in a salon as they are presenting to marketing leadership.

Core Responsibilities

• The "Core Brief Builder": Author the foundational strategic briefs for global campaigns and GTM efforts. You will translate business goals into inspiring "north stars" for our creative teams.
• Active Listening & Field Research: Go beyond the "research deck." You will conduct interviews and find insights in the "real places"—in salons, in barbershops, and in the rooms where our pros work. You’ll establish a regular cadence for connecting with our community outside of traditional project cycles.
• Campaign & Creative Insights: Drive the insights that fuel our global work. You’ll partner with Creative Directors and Channel leads to ensure our content strategy is culturally relevant and strategically sound.
• Research & Brand Tracking: Partner with the Research team to manage our brand tracker and interpret qualitative/quantitative data to monitor brand health.
• Continuous Testing & Optimization: Conduct creative, message, and concept tests (via Meta and other tools) to see what sticks. You’ll use these "scrappy" experiments to inform how the brand evolves in the long term.

• Creative Interpreter: Serve as the liaison between Marketing and Creative, championing the "why" and "how" of our approach while ensuring we maintain a cohesive visual and brand identity.

Essentially, to ensure you succeed in this role you’re going to need…

• Experience: 6-10 years in brand strategy (agency or brand-side), with a portfolio of large-scale, insight-driven campaigns.
• The "Scrappy" Mindset: You don't need a massive agency budget to find an insight. You are proactive about talking to customers and finding "the story" in unconventional ways.
• Master of the Brief: You can distill complex problems into a simple, one-page brief that makes creatives want to get to work immediately.
• Data-Informed, Not Data-Led: You know how to use Meta testing tools and brand trackers to validate ideas, but you rely on your strategic intuition to create them.
• Community-First: You genuinely enjoy people. You’re excited to spend time in the field, conducting interviews and listening to the entrepreneurs who use Booksy every day.

• Global Navigator: Experience working across global markets and matrixed organizations is a huge plus.

A bit about Booksy

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment with clear processes and structures, then we’ve got to be honest—you won't always find that here. However, if you're a driven self-starter with the motivation to grow your career in an environment that's rapidly changing as we scale up globally, then the chances are you'll love it at Booksy.