Performance Content Director at PMG

📋 Description

• Set a clear direction for PMG's Performance Content, aligning strategy and measurement.
• Lead data-driven creative, DCO, personalization, and AI-assisted workflows.
• Use Alli to translate audience signals into creative decisions.
• Partner with client leaders to define success metrics and KPIs.
• Run regular sessions with clients and teams to review performance and tests.
• Build standards and playbooks for planning, production, trafficking, and measurement.

🎯 Requirements

• 10+ years in Creative Art; 8+ years in leadership; bachelor’s or equivalent.
• Deep experience leading performance-focused creative across paid social, display, video.
• Comfort with strategy and execution; set direction and solve delivery challenges.
• Practical understanding of ad platforms, formats, specs, trafficking, and tracking.
• Data-driven concepts: DCO, modular creative systems, personalization, and testing methods.
• Collaborative leadership that builds trust across disciplines and raises standards.

🎁 Benefits

• Professional Development: mentoring and career growth.
• Generous Time Off: paid time off and holidays.
• Parental Leave: paid leave for family events.
• Retirement & Pension Plans: company matching.
• Healthcare: coverage tailored by geography.
• Annual Bonus: eligible for yearly incentive.