Consumer Research Manager (Remote) at Who Gives a Crap

A bit about the role

As our Consumer Research Manager, you are our quantitative research champion. Your mission is to develop true consumer closeness by bridging the gap between raw data and business strategy. You’ll ensure the "voice of the consumer" is at the heart of every decision we make, from the initial product concept to the final packaging on the shelf.

Sitting within our Commercial Strategy and Insight team, you’ll be a primary research expert who helps us solve complex problems and drive action across our global regions.

If you worked here this past month here are some things you might have been involved in

• Led the end-to-end execution of concept and claims testing projects, distilling insight into packaging decisions 

• Collaborated with our brand tracking agency to embed our new global brand health tracking program 

• Dived deep into Displayr/Q to transform complex segmentation data  into clear, actionable visualizations that the whole business can understand.

• Collaborated with cross-functional teams to understand their insight needs and acted as their strategic business partner.

• Managed relationships with our panel providers and research partners to ensure our data collection was top-notch.

• Curated our internal insight repository, making sure our "company brain" is updated with the latest consumer knowledge.

• Applied your critical thinking skills to distill patterns from primary research, figuring out what consumers really mean when they say (or don't say) something.

Let’s talk about you

You’re a Data Translator and Strategic Thinker
You’re a versatile researcher who has built a broad foundation across a variety of quantitative methods, from  brand tracking, concept testing and product testing (and perhaps even had exposure to more complex projects like segmentation or choice modelling). You are already highly proficient in tools like Displayr/Q, SurveyMonkey, and Upsiide, but what truly sets you apart is that you don’t just stop at the numbers; you are naturally driven by the “so what,” always pushing to understand the real-world implications of your findings for the business. 

You’re a Proactive Collaborator
You take initiative and ownership, driving projects forward with little need for guidance. You enjoy building relationships across the business, helping to upskill others in quantitative methods while ensuring all our research maintains the highest ethical and statistical rigor.

You’re a champion of research rigour
You don’t just collect data; you ensure it’s built on a foundation of ethical and statistical integrity. You are passionate about building and shaping research frameworks that improve company-wide capabilities. Whether you are managing project budgets or upskilling the wider team on quantitative methods, you take pride in maintaining high standards of quality and cost-effectiveness.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!