Senior Marketing Manager at Railsware

📋 Description

• Drive growth via new channels, messaging, and differentiating narratives.
• Liaise product, sales, marketing, CS; align roadmaps, launches, and market feedback.
• Lead comms strategy: emails, release notes, in-app announcements, webinars.
• Analyze product and marketing funnel; derive data-driven growth hypotheses.
• Conduct customer interviews and market research on needs and journeys.
• Architect GTM for new features, pricing, geographies; define segments and OKRs.

🎯 Requirements

• 2+ years in product marketing for B2B SaaS.
• User acquisition across multiple channels.
• Experience growing startups and scale-ups.
• Proven demand generation campaigns with measurable impact.
• Design, launch, and scale growth campaigns from 0 to 1.
• Analytics with Looker Studio, Posthog, Amplitude, GA4; ETL/data integration a plus.