Go-To-Market Enablement Director at CaptivateIQ

📋 Description

• Strategy & ownership: own GTM adoption, consistency, and effectiveness.
• Field alignment: align sales/CSM to set GTM enablement strategy, calendar, and metrics.
• Monitor impact: measure ramp time, productivity, pipeline, win rate, and messaging adoption.
• Product Marketing partnership: align monthly/quarterly plans to roadmap, focusing on positioning.
• Onboarding & readiness: lead cross-functional launch readiness; reduce ramp time.
• Continuous enablement: assess effectiveness via data/tools like Gong; deliver booster shots.
• Field engagement: energize the sales team with sessions they can't wait to attend.

🎯 Requirements

• B2B SaaS enablement: 10+ years building and scaling GTM in enterprise.
• Prior field experience as seller or customer-facing driver (AE/SE/CSM) with quota.
• Strategic activation: translate product strategy, messaging, and positioning into enablement outcomes.
• Cross-functional influence: lead across Product, Product Marketing, Sales, CS, Rev Ops.
• Complex program management: manage multi-functional enablement priorities, calendars, stakeholders.
• Exceptional storytelling: coaching and presentation to engage and motivate GTM teams.
• Data & AI driven: monitor outcomes with data signals; comfortable with AI-powered tools.

🎁 Benefits

• Comprehensive healthcare coverage for employees; 75% for dependents.
• Flexible time off: flexible vacation days plus quarterly mental health days.
• Annual stipends: funds for professional development and caretaking.
• Work anniversary bonuses: annual bonuses based on tenure.
• Retirement savings (US-Only): 401(k) plan.
• Premium tools: latest Apple hardware.
• Inclusive community: Active ERGs supporting DEI goals.