Senior Campaign Marketing Manager at HG Insights

📋 Description

• Lead multi-channel campaigns (email, paid media, events, content, ABM)
• Partner with Product Marketing to translate messaging into themes/assets
• Collaborate with Marketing Ops to build scalable campaign frameworks and reporting
• Align campaigns with pipeline goals and enable effective follow-up
• Own campaign timelines, briefs, costs, ROI, and end-to-end management
• Develop segments, targets, channels, personalization, workflows

🎯 Requirements

• 8+ years in B2B demand generation (SaaS or data/analytics preferred)
• Proven experience owning integrated, multi-channel campaigns end-to-end
• Cross-functional collaboration with Product Marketing, Sales, and Ops
• Data-driven mindset with experience measuring and optimizing performance
• Excellent project management and organizational skills
• Marketing automation and CRM expertise (Marketo, Salesforce, or similar)

🎁 Benefits

• Direct impact on pipeline creation and acceleration
• High-visibility role with ownership over growth initiatives
• Use modern marketing tech and AI-driven tools
• Collaborative culture with room to innovate
• Competitive comp: salary, incentives, benefits, development
• Plan-Do-Check-Act culture with remote work