Performance & Lifecycle Marketing Lead at Sendmarc
Job Description
We’re looking for a Performance & Lifecycle Marketing Lead to help us unlock revenue within our existing ecosystem by connecting our PLG motion, partner-led motion, CRM ecosystems, and enterprise buying journeys. This role is hands-on, requiring someone to build systems from scratch, owning lifecycle & ecosystem marketing, CRM & partner ecosystem integration, product-led lifecycle & product marketing execution, performance marketing, tools & demand capture optimization.
Requirements
- Strong hands-on lifecycle marketing experience in B2B (SaaS preferred)
- Deep HubSpot/CRM experience, preferably as a shared admin or contributor
- Workflows
- Segmentation
- Lead scoring
- Reporting
- Attribution modeling
- Experience integrating product usage data into lifecycle programs
- Experience working with partner or channel ecosystems
- Experience running LinkedIn and Google campaigns
- Ability to build list-driven and account-based strategies
- Strong product marketing instincts and messaging ability
- Comfort working in a technically complex, security-focused environment
- Ability to balance strategic thinking with hands-on execution
Benefits
- We're a fully remote company
- Employee relocation sponsored
