Director of Paid Media (Remote Canada) at Directive

📋 Description

• Lead and develop a team of Associate Directors, setting direction, priorities.
• Translate executive direction into weekly actionable priorities.
• Foster accountability as the baseline; drive excellence.
• Invest in growth of Associate Directors and identify upcoming leaders.
• Stay close to accounts; leverage Stratos sentiment analysis.
• Establish proactive communication and early issue escalation.
• Ensure client engagements reflect Directive's methodology: LTV:CAC, DiscoverabilityOS, Share of SERP, Content.
• Own client-facing work quality; build QA cadence for consistency.
• Hire for the ceiling; build strong candidate pipelines.

🎯 Requirements

• 8+ years in paid media; Director/Associate Director at a B2B or SaaS agency.
• Proven track record coaching ASDs and leading a high-performing team.
• Deep fluency in paid search and paid social (Google Ads, Meta, LinkedIn); programmatic a plus.
• Mastery of B2B metrics: LTV:CAC modeling, attribution, SQL-focused goal setting.
• Operational instincts; built systems and moved fast.
• P&L awareness; margin-driven staffing decisions.
• A genuine drive to stay ahead of performance marketing, including AI and automation.

🎁 Benefits

• Competitive base salary
• Comprehensive health plans: medical, dental, vision, disability, life
• Employer-paid plan for you; 50% for dependents (US, CAD, MX)
• Mental health: Spring Health, Headspace
• Physical wellness: Omada, Aaptiv workouts, One Medical
• Unlimited PTO, company holidays, Your Birthday Off, year-end recharge
• Traditional and Roth 401(k) with company match; annual bonus