Director of Non-Horticultural Gifting Strategy and Growth (9 months FTC - Maternity cover) at Bloom & Wild

Job Description

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

💻 What you’ll be doing

This is a high-impact 9 months maternity cover role focused on our UK “multicategory” non flower gifting categories which range from baked goods, hampers, home and pamper items, premium greeting cards as well as our “add on” products sold with our flowers ranging from vases to chocolates and other "multicategory" items.

You will be responsible for ensuring we hit ambitious growth, range expansion and margin improvement targets through a period that includes several of our busiest peaks, including Christmas, Valentine's Day and Mother’s Day. This role will cover:

1. Strategic Leadership & Execution

Drive Growth: Implement the 12-month growth strategy for non floral multicategory gifting products, add-ons, and premium greeting cards in the UK.

Expand product categories and range: Lead the co-ordination of the expansion of the non floral gifting range with close collaboration with the range, procurement and operations teams, advising the COO, CMO and wider executive team of opportunities, risks, and process optimizations required.

Cross-Functional Alignment: Act as the central "glue" between Marketing, Merchandising, Brand, and Product & Tech teams to ensure non-horticultural products are considered in company wide projects, marketing and trading plans.

Product and Tech collaboration: In addition to facilitating cross functional alignment, define requirements and build prioritisation cases for multicategory, add ons or stand alone greeting card product features to facilitate growth.

2. Commercial & P&L Ownership

P&L Management: Full ownership of the P&L for all non-horticultural categories. You will drive top-line growth while strictly managing margin guardrails and Order Per Customer (OPC) metrics.

Financial Planning: Partner with Finance/FP&A to manage the yearly budget and lead the mid-year re-forecast.

Trading Performance: Review weekly and monthly P&Ls, perform detailed analysis of trading and product data, identify root causes for any deviations, and pull commercial levers (range, merchandising, marketing) to enhance and optimise performance. Own reporting on performance in fortnightly trading meetings.

3. Operational & Supply Chain Oversight

Procurement Partnership: Work closely with Procurement on margin improvement strategies and ensure a seamless supply chain for non-horticultural goods.

Ops Problem Solving: Collaborate with the Operations team to solve complex issues, such as peak dispatch planning, warehouse transitions, or quality control for premium greeting cards.

4. Team Management

Line Management: Directly manage and provide career direction for the Non-Horti Commercial Manager.

Mentorship: Guide the team on broader commercial priorities (e.g., when to prioritise volume vs. profit) and review technical work such as SKU mix modeling and wastage management.

5. Peak Trading Focus

Peak Trading Leadership: Oversee daily dispatch updates and complex shipping plans during high-volume periods across key retail peaks (November, December, February, and early March).

Operational Decision-Making: Provide senior-level judgement on complex trading situations, including tricky operational setups and stock risk management.

Performance Reporting: Represent trading performance and key risks in daily trading forums, ensuring clear visibility of dispatch plans, stock levels and operational issues.

✅ You’ll love this role if you…

Have experience in a senior Commercial or Category Management role within an e-commerce or retail environment or prior relevant strategy consulting experience.

Have strong financial acumen with the ability to build bottom-up budgets and manage complex P&Ls.

Are comfortable getting "hands-on" with operations and supply chain challenges when necessary.

Are enthusiastic about AI and the discovery and implementation of ways that AI can be used to enhance your, and your function’s, performance.

Have prior experience working with tech and product teams.

Can influence at Exec level and build strong relationships across Product, Business Intelligence, Operations, Procurement and Marketing functions.

Have experience managing and developing high-performing team members.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging @ Bloom & Wild

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

🧭 Our ways of working

We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.

We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.

Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.

We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

🌟 Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include:

⏰ Flexible working & work from abroad

🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year

💛 1 Volunteering day each year

🐣 Enhanced family leave and a workplace nursery scheme

🌱 A flexible training framework for every stage of your career

💐 Irresistible discounts on our products, blooms & subscriptions!

📈 Share in our success with a choice to take equity options from day 1

For more information on our perks & bens, please see www.bloomandwild.com/careers

🫱‍🫲 Getting hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

If your application is successful, you can expect to have a quick 30 minute chat with one of our TA team, to run through your experience, motivations and the role in more detail. This will be followed by a first interview with the Commercial team, then a task round with some of your key stakeholders, and finally a conversation with our COO.

We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.

#Bloom&Wild

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