Senior Specialist, Growth Planning & Strategy at G2

📋 Description

• Enable budgeting and strategic planning within marketing with leadership alignment.
• Develop performance read-outs and lead leadership presentations.
• Day-to-day performance reporting; analyze channels and recommend spend changes.
• Build ad-hoc analyses and insights on trends and performance drivers.
• Identify optimization opportunities across funnel, category, country, and channel expansion.
• Leverage AI tools for advanced reporting and insights.
• Collaborate with Analytics, Data Science and Finance on forecasting and bidding models.
• Guide learning agendas and testing initiatives for planning-to-results alignment.
• Define requirements for marketing reporting dashboards with Analytics.

🎯 Requirements

• 3-5 years of relevant experience with performance marketing, analytics, and finance.
• Experience forecasting and influencing decisions based on trends.
• Strong Excel modeling; BI/analytics tools; marketing platforms; dashboards.
• Advanced data skills (e.g. SQL, Python) preferred.
• Experience with ROAS and LTV:CAC frameworks, attribution models, MMM.
• Lifecycle strategies including acquisition, retention, and email marketing reporting.
• Experience managing marketing budgets in a marketplace or lead generation model.
• Excellent business acumen and storytelling, tailored to execs and cross-functional teams.

🎁 Benefits

• DEI commitments and inclusive culture
• Global, diverse team with growth opportunities
• G2 Gives and philanthropy programs