Director of CRM at Almedia

📋 Description

• Engineer automated lifecycle journeys for retention via predictive triggers and multi-channel sequencing.
• Architect the CRM data schema for real-time sync with event tracking and tools.
• Scale Day-30/Day-90 retention with A/B testing across Email, SMS, Push, and In-App.
• Collaborate with Senior PMs to align install to monetization and Rewarded journey.

🎯 Requirements

• Experience in high-volume B2C engagement (AdTech, Gaming, or rewarded UA).
• Mastery of omnichannel platforms (Braze, Itable, Salesforce Marketing Cloud) and Liquid logic.
• SQL and Data Visualization skills to query behavior and build dashboards.
• Proven deliverability management at scale for high-intent messaging.
• Bonus: Web3/Blockchain wallet notifications or SKAdNetwork/ATT impact knowledge.

🎁 Benefits

• Equity for Berlin-based employees.
• Profitable, growing startup.
• Central Berlin office for collaboration.
• Transport subsidy, meals, language learning, Urban Sports Club.