Associate Branded Content Editor at Babylist

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

As an Associate Branded Content Editor, you’ll own the execution of high-volume branded content across Babylist’s platforms. That includes writing, editing and producing work that is accurate, on-brand and delivered on deadline. This role sits at the center of our branded content work, where both speed and quality matter. You’ll also help improve how we work by using AI to support workflows, organization and efficiency.

Your day-to-day includes creating short-form branded content across formats like feed and newsletter copy, as well as supporting production across articles, email and onsite placements. You’ll help manage workflows and keep projects organized using tools like Asana and content trackers, ensuring deadlines and deliverables stay on track. You’ll work closely with editors, producers, AMs and sales to keep deliverables moving, manage multiple assignments and adapt quickly to feedback.

This is not a purely creative writing role. If you prefer long-form storytelling, slower editorial cycles or working without structure and constraints, this will be a tough fit. The work is fast, detail-heavy and structured. You’ll need to be comfortable producing a high volume of content and working within defined formats while maintaining quality.

Who You Are

• 2+ years in editorial, branded content, or digital media, with direct experience writing and editing short-form, high-volume content across multiple formats
• Exceptional writing and editing skills, with the ability to adapt tone and structure quickly across channels (email, onsite, product, and promotional content)
• Hands-on experience using large language models (e.g., ChatGPT, Claude, Gemini) to draft, edit, and refine content in a production environment
• Strong prompt-writing skills, with experience guiding AI outputs to match specific brand voice, format, and quality standards
• Experience building repeatable workflows using AI tools or automation (e.g., Zapier, custom GPTs) to increase content production speed and consistency
• Comfortable working in CMS platforms and project management tools (Asana preferred), managing multiple assignments and deadlines simultaneously
• Highly detail-oriented, with a track record of catching errors and ensuring accuracy across high-volume content production
• Comfortable operating in fast-paced, deadline-driven environments, where priorities shift and feedback cycles are tight
• You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in.

How You Will Make An Impact

• Write and edit branded content across formats—ensuring accuracy, clarity, and alignment with Babylist voice
• Execute revisions quickly based on internal, client, and legal feedback while maintaining quality under tight deadlines
• Develop lightweight AI-assisted workflows that reduce manual production time and increase content output
• Identify bottlenecks in content creation and implement process improvements that increase team efficiency
• Build and publish custom content in CMS tools, including managing redirects and updating live content
• Maintain tracking systems and workflows (e.g., Asana, content trackers), ensuring visibility into deadlines, deliverables, and progress
• Partner with cross-functional teams (editors, producers, AMs, sales) to deliver branded content that meets client and business goals

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$86,320 to $103,542

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page.

Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone.

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