Associate Product Manager, Ad Experiences at Roku

📋 Description

• Assist end-to-end lifecycle of new ad formats from concept to launch.
• Write PRDs and user stories translating business needs into clear Eng/Design requirements.
• Conduct competitive analysis and user research on interactive ad trends.
• Partner with Data Science to run A/B tests and monitor CTR, engagement, ad fatigue.
• Bridge Sales, Marketing, and Engineering; gather advertiser requirements.
• Lead QA to ensure ad units render across devices and orientations.

🎯 Requirements

• Analytical rigor with SQL and visualization tools (Tableau/Looker) to drive decisions.
• Customer empathy; advocate for non-intrusive user experiences.
• Technical curiosity about how the digital ad stack works.
• Strong written and verbal communication; present roadmaps and analyses.
• 0–2 years in product management, digital marketing, or technical field; internships a plus.
• Bachelor’s degree in CS/Engineering or related field.

🎁 Benefits

• Global mental health and financial wellness resources.
• Healthcare, life, disability, commuter benefits, and retirement options.
• Paid time off and personal leave.