Senior Influencer Marketing Manager at Medialicious

📋 Description

• Develop and lead overarching Influencer strategy across all brands to drive growth.
• Define creator mix (macro to micro) to meet brand objectives.
• Build/refine influencer operating model: sourcing, contracts, compensation, guidelines.
• Identify growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms.
• Manage high-value relationships with influencers, streamer talent, agencies, and management teams.
• Oversee end-to-end influencer lifecycle: sourcing, planning, vetting, activation, optimization.

🎯 Requirements

• Lead influencer programs end-to-end in gaming or mobile apps.
• Proven success with performance-driven creator programs and KPIs (CTR, ROAS).
• Expertise in creator analytics, audience assessment, brand safety, evaluation.
• Excellent negotiation, communication, and partnership management.
• Highly organized, proactive; able to lead multiple initiatives in fast-paced environments.
• Fluent in English.

🎁 Benefits

• Experience in social casino, iGaming, mobile gaming, or revenue-driven creator programs.
• Passion for gaming, streaming culture, and U.S. creator trends.
• Understanding of integrated marketing and the role influencer marketing plays across the funnel.
• Experience working in rapid-growth or start-up environments.
• Comfortable leading independently in distributed teams.
• Diversity and Inclusion: safe, inclusive workplace.