Digital Marketing Manager (Canada) at Pantherlabs

📋 Description

• Own website performance, including conversion rates, user flows, and landing page optimization
• Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
• Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
• Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
• Build and scale lifecycle programs in HubSpot (ie. nurtures)
• Own email strategy and execution, including segmentation, personalization, and performance