Senior CRM Operations Manager at Marshmallow

📋 Description

• Own and evolve Marshmallow’s CRM operations across the organisation
• Build governance frameworks for CRM activity across teams
• Enable stakeholders to use CRM effectively and increase adoption
• Partner cross-functionally with teams to identify opportunities and priorities
• Use data and testing insights to inform decisions and optimise performance
• Drive campaign execution with segmentation, scheduling and platform management

🎯 Requirements

• CRM operations/management experience in-house, tech-led business
• Hands-on Braze experience (a strong plus)
• Experience creating CRM governance and enabling teams
• Strong data literacy: analyzing campaigns, pulling audiences
• Confidence using data tools or AI-assisted analysis
• Commercially minded, pragmatic, focused on value

🎁 Benefits

• Flexible working: 2 days/week in London office
• Competitive bonus scheme
• Flexible benefits budget (£50/month)
• 4-week sabbatical after 4 years
• 4 weeks work from anywhere
• Mental wellbeing support through Oliva