Head of GEO at Lodgify

Job Description

⭐ Who we are

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.

Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

⭐ Role Overview

As LLMs, AI Overviews, conversational search, and generative discovery fundamentally reshape how users find products and make buying decisions, organic visibility now means something entirely different — and the stakes are higher than ever.

We're looking for a senior leader who gets that, and who's ready to own it!

As Head of GEO / AI Search Optimization, you will define, build, and lead Lodgify's entire generative engine optimization function.
This is a channel ownership role. You'll set the strategy, secure the resources, and integrate GEO as a core pillar of Lodgify's go-to-market motion. You'll work across Product, Sales, Marketing, Brand, Growth, and Retention — influencing roadmaps, aligning stakeholders, and ensuring Lodgify is the most visible, frequently cited, and trusted brand in the vacation rental space across every AI-powered discovery surface.

You won't be executing inside someone else's strategy. You'll be defining it.

Remote-friendly role, with priority for candidates in or relocating to Barcelona.

⭐ How will you make an impact?

Own the channel end-to-end. Define and lead Lodgify's GEO strategy as a core acquisition and brand authority channel within the company's GTM framework. You set the vision, the roadmap, and the priorities.

Drive executive alignment. Set channel OKRs, define the measurement framework, and present GEO performance and strategic direction directly to marketing leadership and the executive team.

Own the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make the calls that determine how Lodgify invests in generative search visibility.

Shape the product. Partner with Product and Engineering to influence the product roadmap for GEO discoverability — site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy.

Connect GEO to revenue. Work directly with Sales and Revenue teams to align GEO with pipeline generation, buying-journey intent mapping, and ICP-level visibility goals.

Create agentic GEO growth loops: Build and own AI-enabled automation workflows across content production, GEO optimization, and distribution — from programmatic content pipelines to automated citation monitoring and structured data deployment — treating automation as a core lever of the GTM strategy, not an afterthought.

Integrate across all of Marketing. Collaborate with Content, Brand, Growth, and Performance to embed GEO thinking into campaigns, thought leadership strategy, and distribution — so the whole org is pulling in the same direction.

Defend and compound Lodgify's classical SEO foundation — technical health, crawlability, on-page optimization, authority building, and link strategy. At our scale and across our markets, classical SEO is still a real growth lever. Protect what's working, compound what's not, and ensure traditional organic remains a strong acquisition channel alongside the GEO build.

Be the internal authority. Serve as Lodgify's subject-matter expert on AI search: educate stakeholders, build internal frameworks, and translate fast-moving market dynamics into clear, actionable strategic direction.

Win share of model. Drive the frequency with which Lodgify is cited, mentioned, and recommended by LLMs — through authoritative content, entity authority, structured data, and citation-trigger strategies.

Build the measurement infrastructure. Establish systems, dashboards, and workflows to track performance, brand mentions, and competitive visibility across all generative engines. Define what good looks like before anyone else does.

Experiment at the frontier. Lead GEO-focused experiments and product integrations — working with developers, agencies, and AI partners to unlock new acquisition vectors from conversational search, agentic AI, and AI Overview placements.

⭐ What makes you a great fit?

At least 8 years of experience in SEO, organic growth, or AI search optimization — with at least 3 years in a leadership or channel-ownership role (Head, Director, Principal, or equivalent).

Proven track record of delivering measurable results with GEO, programmatic SEO, or AI-enabled content workflows — not just familiarity with the concepts. You've shipped, measured, and iterated on strategies that moved the needle in generative search environments.

Proven track record of owning a search or organic channel strategy — not just executing within one. You've set the direction, secured the buy-in, and delivered the results.

Deep expertise in how LLMs retrieve, chunk, and cite content — and what it takes to win share of model across AI-powered search surfaces.

Experience influencing cross-functional roadmaps, particularly with Product, Engineering, and Sales stakeholders at a decision-making level.

Proven ability to drive engineering and product prioritization without direct authority — you've secured sprint allocation, shaped roadmaps, and moved cross-functional teams through the quality of your business case, not through reporting lines.

Strong analytical mindset: you can build measurement frameworks, define KPIs, and communicate channel performance in business terms to a non-technical audience.

Executive communication skills: you can translate complex GEO/AI search strategy into compelling narratives for leadership and the broader org.

Comfortable setting direction in fast-moving, high-ambiguity environments. You don't wait for clarity — you create it.

⭐ How can you earn extra bonus points?

Hands-on expertise in structured data, technical SEO, or AI-agent access protocols (llms.txt, JSON-LD, plain text/markdown architecture, crawl efficiency).

Experience developing or shipping AI-driven tools, lead-generation features, or content automation workflows.

Prior experience in a Head, Director, or VP-level role with direct P&L or budget accountability for an organic acquisition channel.

Why you’ll love us:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What's in it for you?*

🏠 The freedom to work from home any day that works for you.

🌴 Enjoy 25 working days of paid vacation and Jornada Intensiva in August.

💊 Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).

😋 Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!

🚇 Flexible Remuneration options for your transportation needs.

🖥️ Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.

🇪🇸 Free Spanish classes.

🤑 Boost your earning potential with our referral program that offers paid compensation.

🌟 Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!

🎯 Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.

*Benefits offered may differ based on the type of contract that is issued

So, what are you waiting for? Apply now!

All applications and CVs must be submitted in English 😉

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