Manager, Mobile UA at Catdaddy

📋 Description

• Develop and implement world-class mobile UA and retargeting strategies.
• Build, run, monitor, test and optimize campaigns across social, search, DSP.
• Stay current on mobile advertising trends; test new channels and formats.
• Own creative testing from concept to completion; establish an A/B testing framework.
• Monitor creative performance and measure the impact of UA changes.
• Analyze performance to identify improvements and actionable insights.

🎯 Requirements

• Proven experience in mobile user acquisition.
• Track record scaling UA, retargeting and creative strategies.
• Strategic problem solver who prioritizes and mobilizes teams.
• Deep understanding of funnel and conversion metrics in data-driven env.
• Experience in data collection, analysis and reporting from multiple sources.
• Understanding of UA and creative dashboards across platforms.
• Proven experience building processes for high-velocity creative testing (~50/mo).
• Advanced Excel or Google Sheets skills.

🎁 Benefits

• Equal opportunity employer; diverse and inclusive culture.
• Onsite role based in Kirkland, WA.
• Competitive benefits package.