Sr. Director, Marketing Operations and Analytics at Illumio

📋 Description

• Own the marketing measurement framework: pipeline, funnel, attribution, ROI.
• Develop exec dashboards and analytics for marketing performance and pipeline impact.
• Lead funnel modeling/forecasting for MQL and MQA in hybrid environments.
• Deliver insights to improve campaigns, conversions, and pipeline efficiency.
• Establish experimentation frameworks to optimize campaigns and channels.

🎯 Requirements

• 15+ years in Marketing Ops, Analytics, or Revenue Ops in B2B SaaS or enterprise tech.
• Deep experience with marketing measurement: pipeline analytics, attribution, ROI.
• Hands-on experience implementing and operating multi-touch attribution platforms.
• Experience designing measurement across MQL and account-based models (MQA).
• Strong cross-functional partnership with Sales Ops, Revenue Ops, and Finance.
• Experience leveraging AI and analytics to improve marketing decisions.