Senior Manager, Member Engagement & Optimization at Everlywell

📋 Description

• Own member engagement strategy across channels, including telemarketing and live agent outreach.
• Design end-to-end engagement journeys to improve activation and follow-through.
• Build segmentation, messaging, and channel strategies for Medicare Advantage, Medicaid, ACA populations.
• Partner with Analytics, ML/AI, and operations to improve targeting and reporting for telemarketing performance.
• Help shape predictive models and ML-driven recommendations to prioritize outreach and improve targeting.
• Lead A/B testing and optimization across messaging, scripts, timing, and channel mix.

🎯 Requirements

• 6-10+ years in healthcare marketing or member engagement strategy.
• Experience designing engagement programs in payer/health plan environments.
• Deep understanding of member behavior in regulated, high-friction journeys.
• Telemarketing or live agent engagement experience driving conversions.
• Strong marketer with judgment on messaging, testing, and performance.
• Experience partnering with analytics/ML teams to improve targeting.