Director of Martech at IDme

📋 Description

• Own end-to-end MarTech stack across channels (acquisition, lifecycle, analytics)
• Lead marketing data strategy: unify customer views across channels
• Drive marketing automation: workflows, campaigns, segmentation
• Build and govern attribution and measurement infrastructure
• Partner with eng and data teams on data pipelines and identity
• Evaluate and deploy AI/ML in marketing for personalization

🎯 Requirements

• 8+ years in marketing tech, ops, or growth engineering
• Deep hands-on with MarTech platforms (SFMC, HubSpot, Marketo) and CDPs
• Experience with data warehouses (Snowflake, BigQuery) and SQL
• Identity resolution and customer data unification expertise
• Regulated/privacy-sensitive marketing infra experience
• SQL proficiency; partner with engineers as a technical peer
• Attribution modeling and marketing analytics (multi-touch, MMM)
• Strong vendor management; negotiate contracts and manage tool portfolio