Senior Lifecycle Marketing Manager at Calmcom

Own end-to-end lifecycle program across email, push, and in-app messaging.
Collaborate with Lifecycle Marketing Tech Lead and cross-functional partners to translate strategy into campaigns.
Build data-driven audience segments to boost engagement, reduce churn, and improve LTV.
Lead campaign production from brief to deployment with asset mapping in the marketing platform.
Drive a rigorous A/B testing roadmap to optimize channel performance.
Evolve the lifecycle orchestration framework and ensure deliverability quality.

7+ years in lifecycle marketing, retention, or growth in D2C or subscription.
Senior IC with cross-functional influence; no direct reports.
Strong analytics to map journeys and derive actionable insights.
Hands-on with Iterable (or similar MAP): workflow, segmentation, and A/B testing.
AI-first mindset: evaluate AI tools for copy, segmentation, and automation.
Thrives in fast-paced environments and partners with a tech counterpart to execute.

Calmcom is Hiring