Product Marketing Specialist at Mindvalley

📋 Description

• Design and optimize direct sales marketing strategies to hit revenue targets
• Collaborate with content creators to develop marketing collateral and sales materials
• Plan, execute, and manage multi-channel campaigns to grow the funnel
• Analyze funnel and campaign performance to drive data-driven improvements
• Refine audience segmentation and personalization to boost conversions
• Partner with the Membership Business Unit to align marketing with goals

🎯 Requirements

• 3+ years’ experience in product marketing or campaign management
• Proven track record of planning and executing direct sales campaigns
• Strong understanding of funnel marketing and content that converts
• Proficiency with marketing analytics tools and data-driven decisions
• Excellent communication and project management skills
• Experience with AI tools in marketing or strong AI proficiency