Head of Brand at Primer

📋 Description

• Define Primer's stance and narrative across education.
• Craft brand norms: voice, language, visual identity for campus use.
• Build the local engine: scale Primer branding across campuses.
• Create systems for consistency with standards and lightweight checks.
• Partner with Growth, Admissions, and Product to set messaging standards.
• Lay groundwork for employer brand and PR to reach families and the public.

🎯 Requirements

• Strong operator who loves building scalable systems.
• Resourceful, able to do a lot with limited resources.
• Brand leader with proven ability to build aspirational, accessible brands.
• Clear writer/editor who sets and enforces voice and language standards.
• Collaborative, decisive, and able to push back when needed.
• Genuine about families, students, and teachers in every community.