Performance Marketing Manager at Sierra

📋 Description

• Build and scale Sierra's paid search and paid social to generate pipeline.
• Own pipeline and budget; manage quarterly target and multi-million budget.
• Define account targeting, messaging, and competitive positioning; run campaigns.
• Drive rapid experimentation across audiences, channels, and tactics.
• Leverage AI to automate marketing workflows and scale experiments.
• Partner with Sales, Marketing, Rev Ops, and Product Marketing on pipeline.

🎯 Requirements

• 7–10 years of B2B performance marketing; hands-on with paid search and social.
• Proficient in Google Ads, Microsoft/Bing, LinkedIn, Meta/Facebook Ads.
• Proven pipeline/budget ownership; multi-million-dollar quarterly ad budgets.
• Strategic and executional: targeting, messaging, bidding, budget, creative.
• Data-driven with forecasting, attribution, and marketing operations.
• Self-starter in fast-growth AI-enabled marketing; builds scalable programs.

🎁 Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot