Senior Director of Marketing at Lemonade

📋 Description

• Own brand strategy end-to-end across global touchpoints.
• Lead flagship campaigns from concept to launch; director selection and studio management.
• Create non-traditional brand activations tied to product moments.
• Drive brand strategy for Europe market entry (UK, France, the Netherlands) including localization.
• Own brand health tracking program; define KPIs and translate metrics into actions.
• Build and lead the brand and creative team; mentor senior talent and oversee campaigns.

🎯 Requirements

• Extensive leadership in brand marketing, strategy, or creative direction at top brands.
• Proven track record delivering flagship campaigns from concept to completion with external directors.
• Experience scaling brands internationally with cultural nuance and localization.
• Analytical mindset with brand health programs and data-driven outcomes.
• Strong eye for design, copy, and storytelling; articulate why work is effective.
• Strong leadership; track record hiring, mentoring, and inspiring senior creative talent.