Head of Marketing at Improbable

📋 Description

• Own the marketing and growth strategy across Layer1 and products.
• Build a product-led marketing engine for adoption and growth.
• Lead positioning and launches with clear go-to-market plans.
• Build a high-performing function with clear accountability.
• Stay close to the work to sharpen positioning and campaigns.
• Report to the CEO and join the leadership team.

🎯 Requirements

• Senior marketing leadership across Web2 and Web3.
• End-to-end ownership of positioning, GTM and growth.
• Evidence of increasing users, trading volume or revenue.
• Strong understanding of acquisition, activation and retention.
• Experience leading teams while remaining hands-on.
• Ability to use data to prioritise decisions and measure results.