Owned Media Lead at H&M Group

📋 Description

• Plan and optimize communication across CRM channels (Email, Push, SMS, WhatsApp) in line with the
• Leverage the Marketing Automation Platform to enable data-driven automated customer journeys
• Oversee Global Email and Push activities to ensure aligned communications
• Use customer data and segmentation to deliver personalized content driving conversion and
• Coordinate with Paid Media Leads to align owned media with paid and earned campaigns
• Collaborate with production and commercial teams to balance brand and sales objectives

🎯 Requirements

• 3-4 years of experience in CRM or media planning (retail/e-commerce preferred)
• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficient in campaign performance tracking and reporting tools
• Strong relationship builder with collaboration and influence across business
• Loyalty program experience is a plus

🎁 Benefits

• Flexible working arrangements with the option to work from home 2 days a week
• 25% discount across H&M Group brands
• Inclusive and collaborative culture with development opportunities