Channel and Content Planner at H&M Group

📋 Description

• Shape how we connect with customers globally
• Develop detailed content plans for marketing channels
• Align channel communication with campaign priorities
• Own content briefs and collaborate with stakeholders
• Maintain channel plans reflecting behavior and audience
• Evolve strategies using data and past performance

🎯 Requirements

• 3+ years in marketing, content planning, or channel management
• Structured with ability to prioritise across time horizons
• Experience writing briefs for specific channels
• Experience in D2C marketing for multi-national orgs
• Bonus: launching new channels for a multinational

🎁 Benefits

• Full-time permanent position
• Stocked at Head Office in Stockholm
• Global development opportunities
• Inclusive and collaborative culture