Director of Marketing at Alu

📋 Description

• Define and steward the ALU brand — its positioning, narrative, tone of voice, and visual identity —
• Develop and evolve the ALU brand strategy, building distinctive brand equity and driving measurable
• Create a living brand playbook (messaging architecture, tone, and visual standards) that keeps ALU
• Own how ALU is positioned relative to the competitive landscape, translating an understanding of
• Lead all external communications for the ALU brand, owning the narrative across earned, owned, and
• Build ALU's impact storytelling engine — surfacing and shaping the stories of students, alumni, and

🎯 Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field required; Master's
• At least 8+ years of marketing, brand, and/or communications leadership, ideally in ed-tech, higher
• Demonstrated success building a brand, leading a rebrand, or driving brand resonance — with results
• Strong track record in brand storytelling and impact communications across earned, owned, and paid
• Agency experience (brand, creative, or communications) preferred.
• Expert-level marketing and brand strategy and execution skills.

🎁 Benefits

• Opportunity to shape the brand of a mission-driven higher education institution developing Africa's
• Be part of a Pan-African, fully remote, multicultural team.
• Leadership role with ownership and autonomy in brand, communications, and marketing strategy.
• Collaborate closely with Executive Leadership Team and diverse stakeholders (students, alumni
• Lead high-impact storytelling, community building, and digital growth initiatives.