PR & Influencer Specialist

📋 Description

• Develop and execute Weekday's global and local PR and influencer marketing strategy aligned with
• Set goals, manage budgets, monitor performance, and optimize activities based on results.
• Lead and coordinate influencer collaborations, brand partnerships, events, activations, and PR
• Build, nurture, and maintain strong relationships with influencers, creators, media contacts
• Manage press relations, media outreach, press releases, gifting programs, and media monitoring.
• Foster close cross-functional collaboration with Social Media, Creative, Assortment, and external

🎯 Requirements

• Experience within PR, Influencer Marketing, Brand Communications, preferably within fashion
• Proven experience developing and executing PR and influencer strategies, including campaign
• Strong understanding of the influencer marketing landscape, social media platforms, creator
• Experience managing budgets, agency relationships, campaign reporting, and performance analysis
• Established network and experience building press and media relationships, as well as planning and
• Excellent communication skills in English, both written and verbal, and proficiency in relevant

🎁 Benefits

• Staff discount usable on all H&M Group brands in stores and online
• Inclusion in H&M Incentive Program - HIP
• 30 days holiday
• Collective agreement including pension and life insurance
• Wellness benefit 4000kr/year
• Benify Benefits Portal