H&M Group is hiring
Global Media Effectiveness Manager
📋 Description
- Manage and evolve the global paid media measurement framework, including media measurement
- Establish a global learning and experimentation agenda, assessing paid media effectiveness through
- Support high-impact experiments that challenge channel assumptions and improve media investment
- Drive the adoption of MMM and broader effectiveness insights across markets, ensuring insights and
- Manage the global paid media reporting ecosystem, including creation of scorecards, dashboards
- Ensure consistency in reporting frameworks, KPIs and measurement standards across markets, enabling
🎯 Requirements
- Extensive years of paid media measurement experience within a large premium brand or agency
- Paid media channel expertise - deep knowledge of all paid media channels (paid social, display
- Advanced proficiency in paid media measurement, including strong understanding of brand health
- Data-driven decision making – strong analytical skills to interpret brand health, brand media and
- Deep understanding of P&L impact. Expert at linking upper funnel brand equity metrics to bottom
- Hands-on measurement tools experience - MMM tools, GA4, PowerBI, and in-platform lift studies
🎁 Benefits
- Staff discount usable on all H&M Group brands in stores and online
- Inclusion in H&M Incentive Program (HIP)
- Up to 20 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via benefits hub