Senior Data Scientist - MMM

📋 Description

• Own UK&I MMM end to end, leading the design and ongoing refinement across our brands, products
• Own the data pipelines that feed the MMM: make sure the data is accurate and reliable, resolve data
• Validate and stress test model outputs so results are robust and trusted before they're used to
• Turn model outputs into clear recommendations on budget allocation, channel mix and media planning
• Partner closely with marketing, finance and our media agency to embed MMM into planning and
• Work with our media agency on testing and experimentation, building a feedback loop between MMM and

🎯 Requirements

• Proven, hands-on experience building and running MMMs end to end in a commercial setting, with a
• Degree in Economics, Econometrics, Statistics or a related field, or equivalent practical
• Strong proficiency in R or Python, with a deep understanding of econometric techniques, time-series
• Strong SQL and experience building and maintaining data pipelines and working with large datasets.
• Able to operate as our subject-matter expert, setting direction and driving work forward
• Able to explain complex econometric concepts clearly to senior stakeholders.

🎁 Benefits

• Hybrid working - 2 days per week in the office
• Private medical insurance
• Pension Scheme - matched to 6%
• Free subscription to wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Chance to turn recognition from leaders and colleagues into amazing prizes